How Our Custom Packaging Transformed Client’s Brand

How Our Custom Packaging Transformed Client's pizza Brand

Case Study: Indiano pizza – From Generic to Memorable

🛒 The Challenge: Packaging That Didn’t Reflect the Product

Indiano Pizza, a fast-growing pizza brand in Dagenham, came to Direct Packaging & Solutions Ltd with a clear concern:

“Our food is premium, but our packaging feels plain—and customers don’t remember us.”

They used standard white containers and plain kraft boxes for deliveries. The branding was getting lost in a saturated market, and customer feedback reflected it: “Great food, forgettable packaging.”

🎯 The Solution: Tailored Packaging That Tells a Story

We worked closely with Indiano Pizza to create a full suite of custom packaging elements:

• Branded Kraft Boxes with eco-friendly inks

• Windowed sandwich wraps with printed messaging

• QR-coded labels linking to a story about their locally sourced ingredients

• Compostable trays with embossed logo for high-end catering

Not only did the packaging align with their brand values of freshness and sustainability, it also elevated the customer's experience from the moment of unboxing.

🚀 The Results: Brand Recall & Repeat Business

After launching their new packaging:

• 📈 Sales rose by 22% in three months

• 📷 Instagram tags tripled as customers began sharing their unboxing experience

• 📩 Return orders increased, especially from corporate clients impressed by the premium look and eco credentials

“The packaging is now doing the talking for our brand—we don’t just look professional, we feel high-end.” – Owner,

Indiano Pizza

🏢 About Us

At Direct Packaging & Solutions Ltd, we specialise in custom, eco-friendly packaging designed to elevate brands across the UK.

📍 Address:
Direct Packaging & Solutions Ltd
Unit 3A, Watergate,
Broxhill Road, Havering-Atte-Bower,
Romford, Essex, RM4 1QH
📞 Telephone: 0800 001 6947